StudySEO is the one-stop solution to teach you how to optimize website content for the highest search engine ranking possible. You'll learn the theory behind Google search and other search engine algorithms, as well as practical, real-world skills like on-page and off-page optimization, optimizing for local and international audiences, conducting search-focused website audits, and aligning SEO with overall business strategies that you can apply to a career in digital marketing or online content development. The specialization culminates in a hands-on capstone project in which you will apply your knowledge to a full-fledged SEO consulting project. Let’s get started.