The electric kettle market has been experiencing steady growth, driven by the rising demand for convenience and energy-efficient kitchen appliances. Electric kettles, known for their fast boiling capabilities and user-friendly design, are becoming a staple in kitchens worldwide. The market reached an estimated value of USD 4.30 billion in 2023 and is projected to grow at a compound annual growth rate (CAGR) of 4.4% during the forecast period of 2024-2032, potentially reaching a market size of approximately USD 6.34 billion by 2032. In this blog, we will explore the electric kettle market's key dynamics, trends, growth drivers, and competitive landscape.

Electric Kettle Market Overview

An electric kettle is a kitchen appliance that quickly boils water using electric energy. Unlike traditional stovetop kettles, electric kettles are faster, more energy-efficient, and come with features like automatic shutoff, temperature control, and cordless design. These kettles are widely used for boiling water for beverages like tea, coffee, or instant soups, making them a common household and commercial item.

Electric Kettle Market Size

As of 2023, the electric kettle market was valued at approximately USD 4.30 billion. With an increasing trend toward convenience in everyday life and the growing popularity of energy-efficient kitchen appliances, the market is poised for steady growth. The electric kettle market is expected to grow at a CAGR of 4.4% from 2024 to 2032, reaching a projected value of USD 6.34 billion by 2032.

This market expansion is largely driven by innovations in electric kettle technology, changing consumer behavior, and an increasing preference for appliances that offer both functionality and aesthetic appeal.

Electric Kettle Market Trends

Several key trends are shaping the growth of the electric kettle market:

Rise in Smart Home Integration: Smart electric kettles that connect to mobile apps or voice assistants like Amazon Alexa and Google Assistant are gaining traction. These kettles offer remote control, scheduling features, and temperature management, providing enhanced convenience to tech-savvy consumers.

Energy Efficiency: Consumers are increasingly aware of energy conservation, and as a result, energy-efficient electric kettles are gaining popularity. Many electric kettles now feature improved insulation, faster boiling times, and automatic shutoff functions that make them more energy-efficient.

Stylish and Premium Designs: There is a growing trend for electric kettles with stylish designs that complement modern kitchen aesthetics. Manufacturers are focusing on sleek, high-end materials like stainless steel, glass, and even copper, which appeal to design-conscious consumers.

Cordless and Ergonomic Designs: Cordless electric kettles, which allow for easy pouring without the hassle of a cord, have become popular. Additionally, ergonomic designs that ensure easy handling and comfortable grip are seeing increased demand, especially in older adults and people with mobility challenges.

Health-Conscious Preferences: The growing interest in herbal teas, instant soups, and other healthy beverages has boosted demand for electric kettles. Some advanced models even feature temperature control settings, catering to users who want precise water temperature for specific beverages.

Electric Kettle Market Segmentation

Material
Stainless Steel
Glass
Plastic
Others

Application
Residential
Commercial

Sales Channel
Supermarkets and Hypermarkets
Specialty Stores
Online Stores
Others

Region
North America
Europe
Asia-Pacific
Latin America
Middle East Africa

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Electric Kettle Market Growth

Convenience and Time Savings: Electric kettles are known for their fast boiling times compared to traditional stovetop kettles. As consumers lead increasingly busy lives, the demand for time-saving, efficient appliances like electric kettles is on the rise.

Increasing Urbanization and Disposable Incomes: As urbanization grows, more people are moving into apartments and smaller homes where space-saving appliances like electric kettles are ideal. Rising disposable incomes in emerging economies are also contributing to the demand for premium kitchen appliances.

Adoption in Commercial Settings: Electric kettles are gaining popularity in commercial settings like hotels, offices, and cafes due to their efficiency and convenience in quickly boiling water for beverages. This trend is contributing to the overall market growth.

Technological Advancements: Innovations in electric kettle technology, such as the integration of smart features and enhanced energy-saving features, are expanding the consumer base and driving market growth.

Electric Kettle Market Forecast

The electric kettle market is expected to continue its growth trajectory in the forecast period (2024-2032). Key factors that will influence this growth include:

• Increasing Demand for Convenient and Smart Appliances: As more consumers seek convenience and smart technology integration in their appliances, the demand for smart electric kettles is likely to grow.
• Expansion in Emerging Markets: The growing middle class in emerging economies like China, India, and Brazil will continue to drive demand for electric kettles. These regions are expected to experience robust growth, both in terms of volume and value.
• Technological Advancements: Ongoing innovations in electric kettle technology, including more energy-efficient models and improved safety features, will provide new growth opportunities for manufacturers.
• Rising Health and Wellness Trends: The growing popularity of health-conscious beverages will further propel the demand for electric kettles that can meet the specific temperature requirements for different teas and coffees.

By 2032, the electric kettle market is projected to reach a value of USD 6.34 billion, driven by these key factors.

Competitor Analysis

Koninklijke Philips N.V.: Philips offers a range of high-quality electric kettles with advanced features such as rapid boiling, ergonomic design, and energy-efficient operations. The brand is well-known for its innovation and quality.

Robert Bosch GmbH: Bosch is a significant player in the electric kettle market, offering sleek and durable kettles designed to meet the needs of modern consumers. Bosch focuses on energy-efficient and safety-focused designs.

Electrolux AB: Electrolux offers a diverse range of electric kettles, including premium models with unique designs and functionalities. The company emphasizes energy efficiency and user comfort in its products.

Conair LLC: Conair is a leading brand offering a variety of electric kettles with features like rapid boiling, cordless designs, and customizable settings for precise temperature control.

Breville USA, Inc.: Breville's electric kettles are popular for their premium design and advanced features, including temperature control and programmable settings. The brand targets consumers looking for high-end kitchen appliances.

Hamilton Beach Brands, Inc.: Known for affordability and reliability, Hamilton Beach offers a wide range of electric kettles for budget-conscious consumers. The brand focuses on practicality and ease of use.

Others: Other key players include Cuisinart, Zojirushi, and Xiaomi, all of which offer competitive products in various price ranges and designs.