Prepare for a cultural explosion from countries across the globe whose heritage is being reflected in fashion perhaps for Golden Goose the first time. With renewed post-Covid interest in travel comes a cultural sensitivity which results in more authentic storytelling. Brands such as Kardo from New Delhi, Bode from NYC, England's SS Daly, and Indian-Canadian Norblack Norwhite all occupy this field. The once defunct West African airline Air Afrique has been reclaimed by a Parisian collective committed to reintroducing the world to the airline's Pan-African philosophy which touched fashion, art and film. A new preppy look reframes those elite, European, typically white pursuits, such as golf, to break the status quo. Denim adorned with souvenir patches are popular while Indian block printing, hole-punched denim, expressive laundering, and hand adornments are other features of this story.

And the label's idea seems to be working. The founders started with a clothes rack full of T-shirts in April 2020. Now, the company offers more than ten products and sells clothes through various channels. The Golden Goose Running brand obtains its raw materials primarily from two large textile sorting companies, Geo-tex Textilverwertung in Quakenbruck and Textrade in Bremerhaven. Smaller quantities also come from the Deutschen Kleiderstiftung and the Berliner Textilhafen. The growth of the company and the demand for the products are evident from the rapidly increasing amount of textiles procured. Currently, four sewing factories in Berlin are transforming several hundred kilograms of raw materials into MOOT products.