North America Microwave Industry Overview

The North America microwave market size was estimated at USD 6.57 billion in 2023 and is expected to expand at a CAGR of 3.9% from 2024 to 2030. Continuous advancements in microwave technology, such as smart features, improved energy efficiency, and enhanced cooking capabilities, are driving consumer interest and adoption. Furthermore, the trend of urbanization in North America has led to a surge in demand for compact, multifunctional appliances like microwaves that efficiently utilize limited living spaces. This, coupled with the region's rising disposable income levels, has empowered consumers to invest in kitchen appliances that offer both convenience and time-saving benefits, further fueling the microwave market's growth.

Gather more insights about the market drivers, restrains and growth of the North America Microwave Market

Smart technology in microwave ovens, such as remote-control capabilities and automatic cooking programs, has enhanced user convenience and experience. In January 2022, Panasonic introduced its advanced smart microwave, the Panasonic Smart Inverter Countertop Microwave Oven (model NN-SV79MS), at the 2022 Consumer Electronics Show (CES) held in Las Vegas. This innovative appliance can be operated through any Alexa-enabled device or directly via the Alexa app. With 69.7 percent of smart speaker users in the U.S. preferring Alexa, the NN-SV79MS is designed to seamlessly integrate into the smart home ecosystems of these users. In addition, advancements in cooking sensors and precision cooking technologies have improved cooking outcomes by ensuring consistent results and optimal food quality.

The fast-paced lifestyle of many North American consumers is a significant factor contributing to the market growth. With more individuals leading busy lives, there is a growing demand for appliances that can reduce cooking time significantly. Microwave ovens offer a convenient solution for quick meal preparation without compromising on quality, making them essential for modern households.

The increasing demand for ready-to-eat meals, busy lifestyles, and technological advancements in microwave oven designs have contributed to the growth of the microwave market in the region. As more individuals rely on microwaves for quick meal preparation and reheating, the market continues to expand. According to a survey published in February 2024, conducted by OnePoll for Whirlpool on 2,000 U.S. adults, 25% of the respondents preferred using microwave to heat food.

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Key North America Microwave Company Insights

The North America market is highly competitive, with a range of companies offering various products. Many big players are increasing their focus on new product launches, partnerships, and expansion into new markets to compete effectively.

Key North America Microwave Companies:

• Whirlpool Corporation
• Samsung Electronics Co. Ltd.
• Robert Bosch GmbH
• LG Electronics Inc.
• Frigidaire (Electrolux Inc.)
• Kenmore (Transform Holdco LLC)
• GE Appliances (a Haier company)
• Panasonic Corporation
• Breville
• Sharp Corporation

Recent Developments

In December 2023, Kenmore, a home solutions provider in America, unveiled an entirely new collection of major kitchen appliances. Among the highlights of the new range are advanced features like TurboBoil, which accelerates food preparation, Steam and Self Clean functions for simplified maintenance, and Air Fry capability (complete with a basket) to promote healthier cooking alternatives

In January 2022, Panasonic unveiled its first smart microwave, the Panasonic Smart Inverter Countertop Microwave Oven (NN-SV79MS), during the 2022 Consumer Electronics Show (CES) in Las Vegas. This innovative appliance is compatible with Alexa, allowing users to control it through any Alexa-enabled device or the Alexa app

In January 2022, Blue Apron announced a strategic alliance with Panasonic Consumer Electronics Company, a renowned global leader in pioneering products and solutions. This partnership aims to provide customers with convenient cooking alternatives by combining handpicked recipes with quick and delicious techniques utilizing the Panasonic 4-in-1 Multi-Oven.

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