Point of Sale Materials (PoSM) Procurement Intelligence

In this Point of Sale Materials (PoSM) procurement intelligence report, we have estimated the key cost components, which include raw materials, labor, technology, machinery and equipment, rent and utilities, and others. Other costs include maintenance and repair, certifications, administrative fees, tax, insurance, and interest on loans.

The prices of point of purchase (PoP) displays that fall under point of sales materials (PoSM) are influenced by several factors such as branding printing of the display, the materials that have been utilized in making a display, size of the display, and the number of items that can be part of the display solution.

Fixed pricing is one of the prominent pricing structures followed in the industry. A product/service in this model has a set price that doesn't change over time. It's an easy pricing approach. It is primarily applied for goods and services with steady consumer demand. With this pricing technique, the price is fixed for every consumer, independent of supply and demand. Competition-based pricing is another model followed in the industry. This model puts more of an emphasis on the market than it does on the manufacturer’s expenses.

Order your copy of the Point of Sale Materials (PoSM) category procurement intelligence report 2024-2030, published by Grand View Research, to get more details regarding day one, quick wins, portfolio analysis, key negotiation strategies of key suppliers, and low-cost/best-cost sourcing analysis

Operational Capabilities - Point of Sale Materials (PoSM)

• Geographical Service Provision - 30%
• Industries Served - 25%
• Years in Service - 15%
• Employee Strength - 15%
• Revenue Generated - 10%
• Certifications - 5%

Functional Capabilities - Point of Sale Materials (PoSM)

• Types of PoSM (Soft / Hard) - 30%
• Technology Integration - 25%
• Customization Options - 20%
• Customer Support - 10%
• Lead Time - 10%
• Others - 5%

Rate Benchmarking

Every organization and its procurement team look forward to negotiating the best deal while procuring a set of products or subscribing to services. Rate benchmarking involves price/cost comparison of more than one set of products/services to analyze the most efficient combination that can potentially help the procurement team in getting the optimum rate.

Below are price examples for a few of the point of sale materials (PoSM):

a) The prices of ‘shelf-talkers’ in the U.S. range between USD 9.47 for a pack of 25 units to USD 66.17 for a pack of 25 units, subject to different dimensions.

b) The prices of ‘floor retail store displays’ in the U.S. range between USD 50.59 to USD 1,547.90 depending upon different products, such as heavy-duty wood luggage rack, four tier wire basket, retractable air stand and hook display rack.

c) The prices for ‘banners’ used in retail stores in the U.S. range between USD 6.8 to USD 24.9, subject to the type of banners, such as promotional banners, sales banners, company banners and advertising banners.

d) The prices for ‘end cap displays’ in the U.S. range between USD 750 to USD 2,500 per unit.

To gain a comprehensive understanding of other aspects of rate benchmarking, please subscribe to our services and get access to the complete report.

Supplier Newsletter

Organizations may find it cumbersome to continuously track all the latest developments in their supplier landscape. Outsourcing the activities related to gathering intelligence allows organizations to focus on their core offerings. At this juncture, our newsletter service can help organizations stay updated with the latest developments and innovations and subsequently assist in preventing disruptions in the supply chain. We have identified the following developments within the Point of Sale Materials (PoSM) category over the last two years:

In January 2024, Amitoje India inaugurated its largest and fourth production facility in the National Capital Region (NCR) of the nation. The overwhelming support that the company has received across India led to this expansion, serving over 699 customers in 2023 alone. The company is focusing on patenting its designs and prioritizing innovations.

In January 2024, HH Global Ltd. announced the acquisition of Displayplan Ltd. This acquisition is helping HH Global in enhancing its retail capability by expanding its area of competence. In addition, HH Global is developing leading solutions for international retail brands, supplemented by Displayplan’s capabilities in the areas of design engineering, manufacturing management, and the creation of complicated point-of-sale solutions.

In November 2023, Tokinomo Marketing S.R.L. introduced ‘Visibubble,’ an interactive PoSM display for brand activations within stores. This innovative solution leads to increased customer engagement by offering a mobile messaging feature on the shelf, enabling direct communication between the shoppers and the brands/products via text messages.

List of Key Suppliers

• Amitoje India
• DS Smith Plc
• HH Global Ltd.
• KSF Global Ltd
• One Plus Management Limited (Rising)
• RTC
• Simpson Group
• Smurfit Kappa Group
• Tokinomo Marketing S.R.L
• TPH Global Solutions
• Trion Industries, Inc.
• VKF Renzel GmbH

Browse through Grand View Research’s collection of procurement intelligence studies:

• Loyalty Programs Procurement Intelligence Report, 2023 - 2030 (Revenue Forecast, Supplier Ranking Matrix, Emerging Technologies, Pricing Models, Cost Structure, Engagement Operating Model, Competitive Landscape)
• Helium Procurement Intelligence Report, 2023 - 2030 (Revenue Forecast, Supplier Ranking Matrix, Emerging Technologies, Pricing Models, Cost Structure, Engagement Operating Model, Competitive Landscape)

Point of Sale Materials (PoSM) Procurement Intelligence Report Scope

• Point of Sale Materials (PoSM) Category Growth Rate : CAGR of 6.27% from 2024 to 2030
• Pricing Growth Outlook : 5% - 10% increase (Annually)
• Pricing Models : Fixed pricing, Competition-based pricing
• Supplier Selection Scope : Cost and pricing, Past engagements, Productivity, Geographical presence
• Supplier Selection Criteria : Geographical service provision, industries served, years in service, employee strength, revenue generated, certifications, types of PoSM (soft / hard), technology integration, customization options, customer support, lead time, and others
• Report Coverage : Revenue forecast, supplier ranking, supplier positioning matrix, emerging technology, pricing models, cost structure, competitive landscape, growth factors, trends, engagement, and operating model

Brief about Pipeline by Grand View Research:

A smart and effective supply chain is essential for growth in any organization. Pipeline division at Grand View Research provides detailed insights on every aspect of supply chain, which helps in efficient procurement decisions.

Our services include (not limited to):

• Market Intelligence involving – market size and forecast, growth factors, and driving trends
• Price and Cost Intelligence – pricing models adopted for the category, total cost of ownerships
• Supplier Intelligence – rich insight on supplier landscape, and identifies suppliers who are dominating, emerging, lounging, and specializing
• Sourcing / Procurement Intelligence – best practices followed in the industry, identifying standard KPIs and SLAs, peer analysis, negotiation strategies to be utilized with the suppliers, and best suited countries for sourcing to minimize supply chain disruptions