Primary Market Research Services Procurement Intelligence

In this primary market research services procurement intelligence report, we have estimated the pricing of the key cost components. They are personnel, technology and infrastructure, data collection, sample, and fieldwork expenses, marketing, and overheads. Personnel forms the largest cost component for research companies as it includes the salaries, benefits, and training for analysts, project managers, associates, etc. The incentives for in-depth qualitative interviews can be around USD 100 to USD 300, depending on the participant. Rewards and incentives may be in the form of cash, e-gift cards, or merchandise.

Some research companies offer a tiered pricing model aimed at targeting a wider audience and clientele. For instance, Kantar Group has four main tiers under their research pricing plan - “Core”, “Plus”, “Advanced”, and “Enterprise”. The "Core" tier is a flexible service model that can be utilized with or without additional expert options. It includes Kantar's analytical capabilities, dashboarding, and industry benchmarking, along with many other features. However, it does not offer customization options. This model operates on a "pay as you go" basis.

Similarly, “Plus” plan starts around USD 50,000 per year, which is aimed at individuals and teams working on many projects and has limited customization options. The “Advanced Plan” is mainly for small scale companies or teams who are seeking to scale their operations and starts at around USD 100,000 per year. The “Enterprise” option is a bespoke tier that includes a ton of customization with multiple product configurations and assistance from experts.

Compared to full-service research firms, the price of DIY survey platforms is less expensive. For instance, SurveyMonkey pricing model has three parent tiers - “Team Plans,” “Individual Plans” and “Enterprise.” Under each tier, there is a sub-tier named “Premier,” “Advantage” and “Standard/Enterprise.” For individuals, prices start as low as USD 10 per month to USD 60 per month. Under team plans, prices start from USD 17-USD 20 per user per month to USD 45 - USD 50 per user per month.

Order your copy of the Primary Market Research Services category procurement intelligence report 2024-2030, published by Grand View Research, to get more details regarding day one, quick wins, portfolio analysis, key negotiation strategies of key suppliers, and low-cost/best-cost sourcing analysis

Operational Capabilities - Primary Market Research Services

• Industries Served - 23%
• Years in Service - 19%
• Employee Strength - 17%
• Geographical Service Provisions - 17%
• Revenue Generated - 12%
• Certifications - 6%
• Key Clients - 6%

Functional Capabilities - Primary Market Research Services

• By Type of Research
• Qualitative Research - 25%
• Quantitative Research - 25%

By Services

• Online Survey Platforms - 10%
• Conducting Interviews - 10%
• Custom Research - 10%
• Case Study Analysis - 10%
• Others - 10%

Rate Benchmarking

When analyzing rate benchmarking of primary market research services, the salary of the research analyst plays an important role. For instance, a primary market research analyst will earn more in developed countries like the U.S., the U.K., Singapore, and Japan compared to China, Mexico, and India. This can be attributed to a higher standard of living, higher labor costs, and better economic development. For instance, as of 2024, market research analysts earn on average between USD 78,000 - USD 85,000 per year in the U.S. compared to analysts in India who earn around USD 8,000 - USD 11,000 per year. The availability of cheap and skilled labor and low cost of living leads to this difference mainly apart from other factors. As a result, conducting research in developed nations can be more expensive as compared to emerging/low-cost nations.

Similarly, the average salary of a senior analyst in the U.S. is between USD 138,000 to USD 247,000 per year. Whereas, in India, the senior analyst earns on average between USD 13,500 - 17,000 each year. In Singapore, the research analyst earns around USD 56,000 - USD 60,000 per year.

Supplier Newsletter

In May 2024, Ipsos announced the acquisition of Crownit, which specializes in offering a mobile and online panel data collection platform. This strategy aimed to expand Ipsos’ data collection capabilities by using an online approach. Crownit's comprehensive platform simplifies data collection processes and includes research capabilities from Ipsos.

In January 2024, Ipsos acquired IO Research, a public-sector research agency in the Netherlands. The companies will operate under the name Ipsos IO. This organization aims to generate fresh business prospects for governments and international institutions, including the European Community. Notably, the Netherlands stands as Europe's fifth-largest research market. To further enhance its research and analytics capabilities, Ipsos also acquired Jarmany in the same month.

In July 2023, NewtonX launched NewtonX Prime, an intelligence platform for smarter investing. The platform offers the expansive reach of a survey, coupled with the thoroughness of an expert interview, all delivered with a search engine. This empowers investors to leverage large-scale primary data to validate hypotheses and arrive at swifter, more assured decisions. The platform will help the company serve more customers with proper data.

In February 2023, Ipsos announced the acquisition of Xperiti, a start-up focusing on B2B research with a presence across the U.S., the Philippines, and Israel. This acquisition will enhance Ipsos' operational efficiency, accelerate the process of expert recruitment and optimize and expand its B2B research capabilities on a global scale. This will also foster the growth of the company in complementary areas through the development of a comprehensive, worldwide B2B Expert Insights Platform.

List of Key Suppliers

• Ipsos SA
• Kantar Group
• The Nielsen Company (US), LLC.
• Gartner, Inc.
• Mintel Group Ltd
• INTAGE Inc.
• Prodege, LLC
• PT Populix Informasi Teknologi
• InterQ Research
• Gold Research Inc.
• NewtonX
• BrandIQ
• Forrester Research, Inc.
• IQVIA Inc.
• SIS International Market Research 

Browse through Grand View Research’s collection of procurement intelligence studies:

• Disposable Medical Gloves Procurement Intelligence Report, 2023 - 2030 (Revenue Forecast, Supplier Ranking Matrix, Emerging Technologies, Pricing Models, Cost Structure, Engagement Operating Model, Competitive Landscape)
• Loyalty Programs Procurement Intelligence Report, 2023 - 2030 (Revenue Forecast, Supplier Ranking Matrix, Emerging Technologies, Pricing Models, Cost Structure, Engagement Operating Model, Competitive Landscape)
• Helium Procurement Intelligence Report, 2023 - 2030 (Revenue Forecast, Supplier Ranking Matrix, Emerging Technologies, Pricing Models, Cost Structure, Engagement Operating Model, Competitive Landscape)

Primary Market Research Services Procurement Intelligence Report Scope 

Our services include (not limited to): 

• Market Intelligence involving – market size and forecast, growth factors, and driving trends
• Price and Cost Intelligence – pricing models adopted for the category, total cost of ownerships
• Supplier Intelligence – rich insight on supplier landscape, and identifies suppliers who are dominating, emerging, lounging, and specializing
• Sourcing / Procurement Intelligence – best practices followed in the industry, identifying standard KPIs and SLAs, peer analysis, negotiation strategies to be utilized with the suppliers, and best suited countries for sourcing to minimize supply chain disruptions

Brief about Pipeline by Grand View Research:

A smart and effective supply chain is essential for growth in any organization. Pipeline division at Grand View Research provides detailed insights on every aspect of supply chain, which helps in efficient procurement decisions.