False Eyelashes Industry Overview

The global false eyelashes market size was valued at USD 1.62 billion in 2021 and is expected to register a compound annual growth rate (CAGR) of 6.2% from 2022 to 2030.

The growing trend of enhancing beauty through makeup, cosmetics, and beauty products is the factor driving the growth of the market. Moreover, varying fashion trends, increasing personal care consciousness, rising awareness of eye products by beauty experts, urbanization, and promotion on social media platforms by influencers drive market growth. Eye infection and injuries, owing to formaldehyde compound-based eyelashes, are the major restraint of the market. Large competition from local companies and governmental import/export limitations pose challenges to market development globally.

Gather more insights about the market drivers, restrains and growth of the False Eyelashes Market

False eyelashes are worn by women (sometimes men) to solidify the upper eyelashes. False eyelashes are available in multipack packages with individual lashes, clusters of lashes, or lash strips. Individual lashes or groups of lashes are useful areas that are thin, or at the outside part of the eyelid to accomplish a specific effect. Natural false eyelashes may be applied by a trained beautician and these are typically designed to be semi-permanent.

Companies have been largely reliant on social media influencers to make their brand image amongst buyers. Public figures on YouTube as well as Instagram frequently endorse these products and even post tutorials on how to properly apply the same. For instance, the Lashify brand has mainly promoted its false eyelash products through social media. Several beauty giants depend on social media influencers to endorse their products. For instance, Estée Lauder spends around 75.0% of its marketing expenditure on such influencers.

There has been an increase in the use of false eyelashes by millennials and youngsters following the growing fashion trends. In addition, false eyelashes are used by beauty artists as well as salons for wedding makeup. Apart from that, false eyelashes with light and sound sensors are available from several manufacturers meant for party and clubbing get-ups. Companies are offering an innovative range of false eyelashes with a major contribution from China.

COVID-19 had a negative impact on the global false eyelashes market. Due to the pandemic, the government imposed a strict lockdown and stopped production units. Sales crumpled to the lowest levels during the pandemic, as global demand fell amid the lockdown. Eyelash is a small part of the beauty and personal care industry and is used by people occasionally in case of parties, functions, and other events that were not being held in 2020 owing to the COVID-19 cases, globally, and restrictions on mass gatherings have declined sales in the market.

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Key Companies Market Share Insights

The companies working in the false eyelashes market are growing internationally to cater to the demand and presenting new innovations through continuous development, which are likely to push the market growth.

In July 2021, Revlon Inc. introduced the 'Revlon Megan Thee Stallion Hot Girl Sunset collection,' Megan Thee celebrity-inspired false eyelash collection for Houston consumers

In July 2021, Becky G artist-owned Treluce Beauty brand partnered with Made by Collective, a beauty brand, to launch eye makeup products, including eye shadow, eyeliners, and fake lashes for the Latin American community

In September 2020, Jenna Lyons, introduced a beauty brand Love seen. The brand is an inclusive line of false eyelashes with a range of 15 styles of false lashes in various colors, shapes, lengths, and styles

In August 2019, Huda Beauty partnered with Kahlana Barfield Brown, beauty editor at large and a former In style fashion to create false eyelashes branded as 'Kahlana#21'

Some of the prominent players in the global false eyelashes market include:

• Ardell International, Inc.
• KISS Products, Inc.
• MAC Cosmetics
• Huda Beauty FZ-LLC
• PAC Cosmetics
• L’Oreal S.A.
• House of Lashes
• Parfums de Coeur, Ltd.
• Beauty Box LLP
• Kosé Corporation

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